Published August 15, 2025 by Archer ATM
How to Choose the Perfect Spot for Your ATM in a Small Business
The right location can boost ATM transactions by 20–50%. Use this quick checklist to place your machine where customers will see it, feel safe using it, and use it often.
Visibility First
- Put it on the main path: entrance → counter → exit
- Never hide it behind racks, coolers, or arcade machines
- Add exterior “ATM Inside” and interior directional signage
Access & Safety
- ADA reach ranges, clear floor space, and good lighting
- Camera coverage on the area (not the keypad)
- Anchor/secure the unit; avoid tight corners
Optimize with Data
If usage is lower than expected, test a small move (even 5–10 feet) toward higher traffic or better sightlines—then watch transactions rise.
High‑Performing Spots by Business Type
- Bars: near games/jukebox, visible from the bar
- Laundromats: near change machines or vending
- Mini marts: adjacent to checkout line entrance