Published August 15, 2025 by Archer ATM
Seasonal ATM Usage Trends — Boost Your Profits in Fall & Holiday Season
In Western Pennsylvania, cash demand surges during SRU move‑ins, football weekends, local festivals, and holiday shopping. If your ATM is in place before the rush, you can turn seasonal waves into extra monthly income.
Fall Football & University Move‑Ins
- Bars, pizza shops, and mini marts near campus often see 2× transactions on game weekends.
- Simple window clings (“ATM Inside”) capture drive‑by and foot traffic.
Holiday Shopping (Thanksgiving → New Year’s)
- Shoppers grab cash for gifts, tips, and craft markets; many hosts see 20–40% higher volume.
- Place signage at the door and at the counter to drive awareness.
Local Events & Festivals
Parades, brew fests, and community markets draw cash‑heavy crowds. A well‑placed ATM becomes a destination and keeps customers in town.
Quick Prep Checklist
- Install 2–4 weeks before your event season
- High‑visibility placement (entrance/checkout)
- Door/window “ATM Inside” + counter tent card